The Ultimate Guide to

the First Stage of Your

Orbit Analysis

With so much success to strive for, it can be overwhelming when thinking of

growing and scaling your business.

The most important first step to achieving that growth is understanding where you currently stand and determining

your foundation--what parts of your business should you hold onto or let go of, what is the objective of your journey,

and what are the core values the company stands for?

Knowing these essential points will enable you to move forward with confidence and purpose.

The Ultimate Guide to

the First Stage of Your

Orbit Analysis

With so much success to strive for, it can be overwhelming when thinking of

growing and scaling your business.

The most important first step to achieving that growth is understanding where you currently stand and determining

your foundation--what parts of your business should you hold onto or let go of, what is the objective of your journey,

and what are the core values the company stands for?

Knowing these essential points will enable you to move forward with confidence and purpose.

The Ultimate Guide to the First Stage of Your Orbit Analysis

A mission, vision, and core values are essential to a successful business - they bear an organization's ambitions,

direction, and identity. Developing these three elements provides the framework for an effective business strategy that

outlines which actions need to be taken in order to reach key goals.

This checklist can help you formulate your Mission, Vision, and Core Values.

Mission Statement

Keep it short and concise
Define your purpose
Consider long-term goals
Use inspiring language
Get input from others

Vision Statement

Describe how you will look in the future
Show WHY you are in the business
Consider the potential global impact
of your business
Align with your goals
Focus on Success

Core Values

They should be your guide
They should represent you at your best
They must set you apart from the others
They should promote equality,
inclusion, and belonging.

The Ultimate Guide to the First Stage of Your Orbit Analysis

Exit Analysis

Having an exit strategy is a vital part of opening up a

business. It can provide the structure, foresight, and

caution that is necessary for a business to have when

entering the market.

An exit strategy can help guide scenario planning,

prevent potential financial losses, facilitate seamless

transitions during ownership changes, and ensure

proper contract termination processes are in place.

Here are the most common exit strategies you can use.

Acquisition

This process is often referred to as

"merging and acquiring" since the acquiring

company typically combines its own

product or service offerings with those of

the acquired company.

Initial Public Offering (IPO)

While IPO exit strategies are often seen as the

end goal for many companies, it is important

to recognize that this pathway is only suitable

for a small number of larger corporations and

startups. This is primarily due to the effort

required by entrepreneurs to both convince

investors and gain approvals from Wall Street

analysts that the share price of their business

will be beneficial to the public.

Management buyout

A management buyout is a powerful tool for

company executives to take control of their

own destinies. This strategic maneuver

allows leadership teams to lead a business

in the directions that they deem most

profitable without the interference of outside

buyers or stakeholders.

Family succession

Family succession isn't just a smart

business decision; it also offers distinct

benefits such as reduced transaction costs,

greater continuity in customer service, and

improved market position. Furthermore, it

has been proven that businesses with

predominantly family involvement are more

likely to survive economic shocks or

downturns than those without.

Liquidation

In cases where a business depends solely on

the presence of a single individual, is unappeal-

ing to take over for family members, or

bankruptcy is an unavoidable expense,

liquidation can offer a quick resolution at a

minimal cost.

The Ultimate Guide to the First Stage of Your Orbit Analysis

Know if you’re stuck.

A business plateau is a point at which a company stops growing and reaches an unchanging level of profits and activity. It's an

experience that many businesses have to manage, as reaching a certain stage can indicate that their growth has stalled.

Signs that you’re on a plateau

Your sales pipeline is filled with old deals that did not have any progress for more than six months.
Slowed overall activities
There are fewer and fewer deals that you are closing with new clients
You have not gained any new leads
Your hardwork is no longer giving that much result

The Ultimate Guide to the First Stage of Your Orbit Analysis

Get Help if Needed!

Getting your fundamentals sorted out can be a real challenge when starting or running any business.

It's hard to imagine getting all the moving parts of the Sales, Marketing, and Product teams aligned for

maximum profitability - but it is possible with some help from Moku.

Our Orbit Analysis provides a detailed view of how you are approaching customers, how you are executing goods and

services, and where there might be potential improvements in the system and tools that support your customer.

And to make things even easier, your analysis will come with suggestions and strategies which will point you on the

path to future growth - so don't worry, we've got it all covered!

For more help in boosting your revenue, check out Moku’s new program here

https://withmoku.com/