Terms and Conditions
Orbit Analysis Work Order
Moku provides the following services to Customer.
Product Mission:
Provide a clearly defined view of the Customer's client journey, how they execute the fulfillment of their goods and services, and suggest other ways they can improve their systems, tools and ability to service their ICP. This analysis is accompanied with a set of professional suggestions and strategy that will help customer see a path to growth in their business.
Service Description
This product is intended to provide an Audit (where they are now), Objectives (set course), & Suggested Strategy (how to get them there) to accompany each of the following areas of focus. The 4 stages outlined will be delivered one stage at a time as to provide significant breakthrough's throughout the process of the Audit.
It is anticipated that Moku will take up to 12 weeks to perform the research & deliver its findings using a combination of software and manually driven research. Areas of focus will include but is not limited to
Stage 1
Guidance System: Mission, Vision, Values
Exit Analysis: Never start without an end in mind
Burnout Analysis: Have you used all the thrust from your initial launch?
Stage 2
Crew: Team Audit
Mission Control - Tech Stack
Fuel System: Overhead and CashFlow
Stage 1
Guidance System: Mission, Vision, Values
Exit Analysis: Never start without an end in mind
Burnout Analysis: Have you used all the thrust from your initial launch?
Stage 2
Crew: Team Audit
Mission Control - Tech Stack
Fuel System: Overhead and CashFlow
Stage 3
Collision Avoidance System: Competitive Analysis
ICP Profiling: Client Journey
Stage 4
Payload: Product Development
Coms System: Brand & Messaging Guide
Thrusters: Revenue Operations
Stage 3
Collision Avoidance System: Competitive Analysis
ICP Profiling: Client Journey
Stage 4
Payload: Product Development
Coms System: Brand & Messaging Guide
Thrusters: Revenue Operations
Deliverables
Stage 1
Systems Check
Let's get things straight... Are there parts of your business you should let go of? Where does the journey end? What does the company stand for? Without knowing these foundational findings, it's nearly impossible to grow or scale.
Burnout Analysis
Discover what parts of your business are keeping you from progressing
Guidance Systems Check
Mission, Vision, and Values.
Live Analytics Portal
Real time access for Customer to view marketing data and reports.
Burnout Analysis
Discover what parts of your business are keeping you from progressing
Guidance Systems Check
Mission, Vision, Values
Live Analytics Portal
Real time access for Customer to view marketing data and reports
Stage 2
Operational Housecleaning!
This stage is designed to help discover wasteful spend, eliminate duplicate services and software, and find out who is really contributing to the growth of your business.
Mission Control
Tech stack.
Fuel Burn Report
Cashflow analysis.
Mission Control
Tech Stack
Fuel Burn Report
Cashflow analysis
Stage 3
Client Profiling
Now that you have cleaned house and know your end game...
Let's dig in and see what clients you like to serve best, and make sure your not losing on opportunities your competition already knows about.
Competitor Analysis (up to 5)
Provide report of your competitor's social media, ads, traffic, and keywords.
ICP (Ideal Client Persona) Profiling
Clearly defined ICP's make finding your favorite clients MUCH easier!
Win Loss Analysis
Understand exactly why you are winning AND losing sales.
Competitor Analysis (up to 5)
Provide report of the following information...
ICP (Ideal Client Persona) Profiling
Clearly defined ICP's make finding...
Win Loss Analysis
Understand exactly why you are winning, AND losing your sales
Stage 4
Operational Repetition
Imagine having your Sales, Marketing, AND your Product teams aligned & producing exactly what your clients want to buy!?! Companies that make an effort to achieve this are the companies who are extremely profitable. We believe that companies who work through these stages in this order can get there!
Attribution Report
PDF including summary of marketing data and other market analysis
Social Media Audit
Learn how effective your social presence actually is!
Product A-Z
Provide a report that maps and identifies
Client Acquisition Strategy
Map of Client Journey
Customer Success Plan
Map of Customer Journey
Attribution Report
PDF including summary of marketing data and other market analysis
Social Media Audit
Learn how effective your social presence actually is!
Product A-Z
Provide a report that maps and identifies
Client Acquisition Strategy
Map of Client Journey
Customer Success Plan
Map of Customer Journey
Mission Critical Items
Every business has critical areas to focus on in order to stay relevant and build consistent growth. The output from this Orbit Analysis will provide you with specific areas to focus on so that you can fly safely to your destination
Mission Critical Items
Every business has critical areas to focus on in order to stay relevant and build consistent growth. The output from this Orbit Analysis will provide you with specific areas to focus on so that you can fly safely to your destination
Disclaimer:
A critical part of this report and the strategy will be to help customer identify their ICP Delivery of a proper strategy is entirely dependent on the customers ability to come to a consensus of who this is. Moku will do their best to guide customer through this journey, but will be unable to deliver a high level of specificity on strategy without an agreed target market or niche for Customer.
Several other parts of this report will require an open dialogue with members of Moku to the Customers organization to provide certain data points, access to websites, and financial reports. If Customer does not provide the access needed, Moku will not be able to deliver the report in full as described in the sections above.
Terms of this agreement are in accordance to the Terms of Service agreed to in the Master Service
Agreement unless dictated differently in this work order.